alnitak pointed this site out to me - the similarities in the site design to Amazon.co.uk are quite breathtaking. For the most blatant example, have a look at their safe shopping guarantee and compare it to that on Amazon - they're word-for-word identical, as is much of the "Where's My Stuff?" etc. section at the bottom of each page. Google searching turns up virtually nothing for amkells other than link shops.I'm not quite sure what's going on there, but it certainly smells like fish to me.
Updates: The email I fired off to Amazon has had nothing but a form reply so far. Googling for amkells now turns up my LJ on the first page :)
More updates: The information in this comment does lean towards their legitimacy, but on the other hand, the site appears to be down at the moment...
